SEO, SEM, SMM, and SMO all are the method of improving and branding your business and service online through the internet and getting high-quality traffic and all come in Digital marketing. The Basic difference between SEO, SEM, SMM, and SMO is that SEO and SMO is the method that you can implement in your website at free of cost means you don't need to pay Google for it, while SEM and SMM are a method which requires paid marketing and you have to pay Google for it, but SEM and SMM will give you fast result in comparison to SEO and SMO. SEO and SMO are organic marketing while SEM and SMM are paid marketing.
1. SMO ( Social Media Optimization ) - SMO is basically a method to promote your product or services through various social channels like Facebook, Twitter, Instagram, Linked In, Pinterest and Youtube, etc. Simply you are making your profile more visible so that people can find you easily by searching for resources and information that matches your content.
2. SMM ( Social Media Marketing ) - It also can be said that the paid version of SMO means that SMM is the method of promoting or selling your product or services on the social channel through paid advertising and you have to pay for it if you want to promote on the social media.
3. SEO ( Search Engine Optimization ) - SEO is the process of optimizing your website or web page according to search engine guidelines or algorithm for getting a higher rank to a particular keyword on SERP ( Search Engine Result Pages ) and promoting your website organically without paying anything.
4. SEM ( Search Engine Marketing ) - It can be said that the paid version of SEO means that SEM is the method of achieving top ranks on SERP with the help of paid advertising and promotion. You have to pay on the basis of per click that is called Pay Per Click (PPC).
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