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Importance of On-Page Seo

 

On-page SEO is the process of optimizing individual web pages to rank higher in search engine result pages and gain relevant traffic to your website. On-page SEO includes both the content and the Html source code of the page that is to be optimized.

On-page SEO helps the search engines to analyze your website and the content related to it so that they can identify if the search query is relevant to your website or not. Google always updates its algorithm so that it can better understand the user’s experience and delivers proper solutions to them. Hence, you need to update your website according to Google algorithm updates.

The content in your website, that is visible to users like media, text, images, etc and what is visible to search engines like sitemap, metadata, etc. must be optimized to the latest practices used by search engines like Google, Bing, and Yahoo. This helps search engines to better understand your website and rank accordingly on Google.

Whether you have a big or small business, optimization of the website is a must. On-page SEO offers the best ROI out of all other digital marketing strategies with its low cost and relatively long-term benefits. It helps the website to grow and bring traffic to your website.

Almost half of the traffic to your website comes from search engines like Google, Bing, and Yahoo. The result in Google gets more than 32% of the keyword traffic and the first page of the search results gets more than 90% of the traffic.

This is why On-page SEO is so important. Without On-page, your site could be losing out on opportunities to rank in Search Engine. Without SEO strategy you might get pushed down by your competitors in the search engine results.

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